IT’S TIME FOR A CIVIC RESET.
Public service needs a rebrand. Work for America is building the creator community to make it happen.
A new model, built to ignite the next generation of public servants.
WHAT IS CIVIC RESET?
Civic Reset, a partnership with TED Democracy, empowers and equips digital creators and influential voices to tell authentic, human-centered stories about public service. Civic Reset is a long-term, multi-stage initiative designed to make public service part of the cultural conversation.
In May 2026, Civic Reset came to life at the TED Theater in New York City. Creators left feeling fired up about public service.
48 CREATORS.
71 MILLION COMBINED FOLLOWERS ACROSS PLATFORMS.
These aren’t civic influencers or career activists. They’re culture-forward voices redefining what’s “mainstream,” people whose audiences trust them with everything from job search advice, to personal finance, to what to cook for dinner. And WFA is getting them thinking about the power of public service.
“
It was great to be in community with so many thoughtful people doing impactful work.
- Creator Participant at Civic Reset
THE DESIRE FOR GEN Z TO MAKE A DIFFERENCE IS THERE, AND SO ARE THE OPPORTUNITIES IN STATE AND LOCAL GOVERNMENT. CIVIC RESET IS HERE TO BRIDGE THAT GAP.
THE GOVERNMENT STAFFING CRISIS IS REAL, AND IT’S GROWING NATIONWIDE.
74%
Nearly three-quarters of Gen Z rank purpose over paycheck, yet nearly half say they'd never consider a government job.
800K
That’s the number of state and local government jobs sitting empty. Nearly a third of today's public servants are eligible to retire this year, meaning this number is only trending up.
CREATOR COUNCIL
Your platform. Your voice. Your moment.
The WFA Creator Council is a growing community of influential voices committed to uplifting public service. Whether your content covers basketball, chemistry, civic engagement — or you just want to empower young people to make an impact in their communities — we have the tools you need to tell the story of public service in your own authentic voice.
As a member of the WFA Creator Council, you get:
★ Early access to exclusive Civic Reset & WFA events and programming
★ A peer network of values-aligned creators doing this work alongside you
★ Research, resources, and narrative support from the WFA team
★ Real opportunities for content partnerships and collaborations
JOIN THE WFA CREATOR COUNCIL
PARTNERS
BUILT TOGETHER.
Civic Reset is a collaboration between Work for America and TED Democracy, two organizations that believe the story of public service is an idea worth spreading, and that the right voices can activate a generation to serve.
All Civic Reset event photography is credited to Lawrence Sumulong/TED