Social Media Strategist

Full Time

Jul 28

Location: Flexible / Remote within the US (HQ in NYC); Limited travel expected
Type: Full Time W-2 Employee
Reports To: VP, Marketing and Communications
Start Date: September 8

OVERVIEW

Work for America is the nonpartisan nonprofit rebuilding the talent pipeline into state and local government. Honored by Fast Company as one of 2026 World’s Most Innovative Companies, we connect talented professionals to public sector roles, help governments modernize how they recruit and hire, and inspire the next generation of public servants to see government as the most powerful place to drive progress.

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ROLE SUMMARY

We’re looking for a Social Media Strategist who brings both creative and tactical prowess to their work, writes compellingly across formats, and loves the work of growing community online while championing the public servants who keep America moving. The right candidate is a rockstar performer, able to manage both building the strategy and doing the day-to-day work to bring it to life. You'll own cross-platform social strategy and execution as well as community engagement, developing content and copy across written and video formats that brings WFA's mission to life. You will also support WFA’s creator network in our partnership with TED and lead in the expansion of our creator community. You'll report into our VP of Communications and Marketing while working cross-functionally to help translate our broader vision into content that changes the way people think of public service.

KEY RESPONSIBILITIES

Social Strategy + Content Implementation

Execute day-to-day creative copywriting, content management and creative strategy across WFA's social platforms, from concept, voice, format, and cadence, to building brand and organizational storytelling that can flex across formats and platforms
Write both short-form and long-form copy that reflects WFA's mission and voice across LinkedIn, Instagram, and emerging channels
Manage publishing, scheduling, and the content calendar
Stay close to social, cultural, and media trends to surface timely ideas and storytelling opportunities
Collaborate with partner vendors to bring their strategic work into day-to-day execution
Develop social toolkits and other assets for external partners

Community Engagement

Own WFA's community presence: not just posting, but actively engaging in comments, responding to DMs, and showing up in community conversations
Develop and execute a community growth strategy, identifying where WFA's audience lives and how to meaningfully build within it
Monitor mentions and conversations across platforms and flag opportunities to engage

Creator Strategy

Serve as a key strategist for WFA’s creator partnerships, including identifying, building relationships with, and managing creators aligned with our mission
Develop and maintain WFA's creator pipeline and outreach process
Support creator partnerships and content development that feels authentic to both WFA's voice and their audience

Analytics + Optimization

Own social analytics and reporting, delivering regular insights on content performance, audience growth, and engagement
Use data to inform and continuously improve content strategy, not just report on it
Present analytics to marketing leadership with clear recommendations

QUALIFICATIONS

4–6 years of social media experience, ideally with a mix of brand management and strategy
A self-starter: capable of executing social media strategy and management as a team-of-one and getting scrappy, creative and innovative with limited resources and team member
A strong writer: you can write short copy that stops the scroll and long-form content that holds attention
Experience leading social strategy, not just executing it, and creating social content on every platform from YouTube to LinkedIn to TikTok
A track record of growing and engaging online communities, not just audiences
Experience developing or managing creator relationships and influencer partnerships
Comfort working with data: you can pull insights from analytics and translate them into strategy
Knowledge of multiple content formats across social platforms — from static and carousels to Reels and short video
Genuine enthusiasm for civic life, public service, and WFA's mission
Nice to Have: Experience in or adjacent to nonprofit, civic tech, or government sectors, and hands-on video production or creative direction experience

WORK FOR AMERICA’S VALUES

Hope with realism. We lead with ambition and optimism, but we are not naive. Our on-the-ground work keeps us clear-eyed when it comes to the challenges of what’s real and what’s possible.

Care and high standards. We move quickly when it matters, and slow down when it counts. We stay focused on the work in front of us, make space to rest, and hold our work to a high bar for the people and communities that rely on it.

Teamwork with empathy. We operate as one team. No task is too small, and we meet each other with humor and respect that strengthens real partnership.

Build for today and tomorrow. We fix what’s in front of us and design for what comes next, creating solutions that last while making room for new ideas to take root.

Honor public service. We believe in the power and promise of public service, and we honor the people who carry that promise forward every day.

SALARY & BENEFITS

This is a manager-level role and the salary band for this role is $80,000-90,000 plus benefits. We offer medical, dental, and vision insurance. We also offer competitive paid time off, employer match for retirement savings, and 12 weeks of paid parental leave. To support remote work, we offer a work-from-home stipend and coworking space options.

ADDITIONAL INFORMATION

Travel: This position requires access to a major US airport and a willingness and ability to travel occasionally (approximately 3 times per year).
Work Authorization: At this time, we are unable to offer visa sponsorship. All employees must be currently authorized to work in the United States.
Physical Demands: This position requires sitting, talking, listening, reading, and writing for up to 8 hours per day. Certain situations may require lifting items up to 20 pounds. Reasonable accommodation may be made to enable individuals with disabilities to perform essential job duties.
Commitment to Equal Employment Opportunity: WFA is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

HOW TO APPLY

To apply, please submit your resume and brief short answers here by August 7 at 5pm ET. WFA will review applications on a rolling basis, and all applications submitted before the deadline will be considered.

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