RFP: Social Media Creative Strategist
OVERVIEW
Work for America is a nonpartisan nonprofit working to solve the government staffing crisis by helping state and local governments recruit, hire, and inspire the people they need to deliver for their communities. We believe that public service should be a desirable, accessible, and stable career path for Americans from all walks of life.
From launching Civic Match, a national platform connecting mission-driven talent with government jobs, to helping cities modernize hiring systems and tell a more compelling story about public sector work, Work for America is making it easier for great people to serve, and for communities to thrive. Our work has been recognized by The New York Times, Wall Street Journal, Bloomberg, and TIME for its innovative approach to rebuilding the public workforce. Read more here.
As part of this work, Work for America seeks to inspire the next generation of public service through a digital/social content strategy that informs and engages past, present and future public servants. We’re looking for a social media creative strategist capable of developing high-quality social media content that translates public sector challenges into clear, culturally relevant narratives that resonate with creators, mission-driven young people, and civic-minded professionals across platforms.
PURPOSE OF THIS RFP
Work for America is seeking proposals from qualified individuals or firms to provide social media content strategy, creative ideation, and execution support across our primary social channels.
The selected consultant(s) will play a key role in shaping Work for America’s digital voice and visual presence by leading the ideation and supporting the creation and delivery of 4–6 high-quality social posts per week across platforms including Instagram, LinkedIn, and TikTok. This work will help ensure our content is timely, engaging, platform-native, and aligned with our broader creative brand and organization strategies.
SCOPE OF WORK
Ongoing Social Content Creation
Develop and deliver a consistent pipeline of engaging, on-brand social media content across formats and platforms.
Concept, write, and deliver 4–6 social media posts per week across Instagram (feed) and LinkedIn, with occasional content for Instagram Stories, Reels, and TikTok
Collaborate with team to produce content across formats including static graphics, photo-based posts, and short-form motion or video (where appropriate)
Draft all social copy, captions, and headlines, adapting tone and structure for platform-specific best practices
Ensure all content aligns with Work for America’s brand voice, messaging priorities, and accessibility standards
Creative Ideation & Content Planning
Within Work for America’s organizational priorities and brand strategy, lead creative ideation to ensure content is culturally relevant, narrative-driven, and strategically aligned with organizational goals.
Proactively pitch content ideas tied to Work for America initiatives, campaigns, organization announcements/news releases, program launches, and larger cultural moments
Translate complex policy or workforce concepts into clear, compelling, and shareable social narratives
Participate in light-touch content planning and weekly or biweekly check-ins as needed
Collaborate with Work for America’s brand & communications team to align social content with broader editorial and campaign calendars
Ensure that creative and tactical social content planning and execution strategies ladder up to the overall brand strategy set by Work for America
Creative Coordination & Production Support
Coordinate with internal or external creative resources to bring social concepts to life efficiently and at a high quality bar.
Coordinate with Work for America’s creative team to brief, review, and finalize social assets
Provide clear creative direction and feedback on visual execution
Where applicable, independently design or produce posts (static or motion) if the consultant has hands-on creation capabilities
Support light iteration and revisions based on performance insights or internal feedback
DESIRED QUALIFICATIONS
Work for America is seeking applicants with the following experience and capabilities:
Demonstrated experience creating high-performing social media content for mission-driven brands, nonprofits, or values-led organizationStrong creative instincts and the ability to lead ideation from concept through execution
Excellent writing skills, with the ability to adapt tone and structure across platforms and audiences
Familiarity with Instagram, LinkedIn, and short-form video best practices
Experience collaborating with designers, motion artists, or creative teams; hands-on content creation skills are a strong plus
Personal or career passion for mission-driven work, particularly in the public sector, a strong plus
Individuals and firms are both encouraged to apply.
ENGAGEMENT STRUCTURE AND TIMELINE
Engagement type: Independent contractor (individual or firm)
Anticipated term: 3-6 months, with potential to extend
Location: Remote within the United States
Travel: Potential travel to work events to capture content; Related travel costs would be covered by Work for America
Reporting: The consultant will work closely with Work for America’s Brand, Marketing and Communications team, reporting to the VP of Marketing & Strategic Communications
Final cadence, workload, and scheduling will be determined collaboratively based on calendars and consultant availability.
HOW TO APPLY
Interested applicants should submit a brief (2-3 pages) written proposal that includes:
A summary of relevant experience and qualifications
Link to a portfolio showcasing relevant digital, social and/or creative campaign work
A description of the proposed approach to fulfilling the scope of work
Anticipated availability and capacity through EOY 2026
A proposed budget or rate structure, with a brief explanation of assumptions
Resume(s) or bio(s) of relevant team member(s) - not included in page limit
Optional: References - not included in page limit
Please submit proposals here by Friday, February 20th at 5pm Eastern.
WORK FOR AMERICA’S MISSION, VISION, AND VALUES
Mission: Work for America helps state and local governments recruit, hire and inspire the next wave of public servants, ensuring better services and a stronger America.
Vision: Work for America aims to make public service a more desirable, accessible, and stable career path that uplifts families, communities and our country.
Values:
Hope with realism. We lead with ambition and optimism, but we are not naive. Our on-the-ground work keeps us clear-eyed when it comes to the challenges of what’s real and what’s possible.
Care and high standards. We move quickly when it matters, and slow down when it counts. We stay focused on the work in front of us, make space to rest, and hold our work to a high bar for the people and communities that rely on it.
Teamwork with empathy. We operate as one team. No task is too small, and we meet each other with humor and respect that strengthens real partnership.
Build for today and tomorrow. We fix what’s in front of us and design for what comes next, creating solutions that last while making room for new ideas to take root.
Honor public service. We believe in the power and promise of public service, and we honor the people who carry that promise forward every day.
